King Princess – the project of Brooklyn-based vocalist, multi-instrumentalist, songwriter, producer and actor Mikaela Straus – released her triumphant third record Girl Violence earlier this month. She’s about to embark on a North American tour starting at Austin City Limits this weekend, but beforehand she shares a music video for “Jaime.” Co-starring Straus and Gio of Giovanni’s Kitchen, the music video was directed by Celine Sutter and finds King Princess revisiting her Cheap Queenera of femininity, just to burn it down with “Jaime.” Sutter says: “For her album Girl Violence, King Princess has spent the rollout tormented by demonically seductive, maniacal women. In the ‘Jaime’ music video, she finally embodies that feminine figure; this time directing the violence inward, upon herself – or perhaps upon a Bushwick line cook lookalike. Reviving the genderqueer essence of Cheap Queen,this new KP screams, seduces, and hotboxes her boyfriend’s car. At its core, this song plays with the allure of self-destruction: chasing approval that will never come, with King Princess steping into the role of the villain – and she has never looked better doing it.”

King Princess says of the video, “People on the internet kept saying that Gio looked like me so I decided to cast him in a video so I could torment myself. I can’t stop and I can’t walk away, I love it and I hate it. Sometimes when it comes to girl violence, I am the woman torturing me.”